Since its entry into the New Zealand domestic market in 2020, HBay Water has won the favor of local consumers due to a combination of its pure water source and steadfast commitment to product quality. Over the past five years, HBay Water has experienced rapid year-on-year growth, with industry leading average annual market share increases during this time. As of early 2025, the brand has secured the third-largest market share in New Zealand, establishing itself as an indispensable premium natural water brand for consumers in channels such as Foodstuffs, the country’s largest supermarket chain.

With its exceptional water quality and consumer-oriented product range and packaging, HBay Water has expanded its presence across supermarket chains throughout both the North and South Islands of New Zealand. These include:Furthermore, through partnerships with New Zealand’s three major foodservice distributors—Gilmours, Bidfood and Service Foods—HBay Water has become a preferred choice and essential natural water brand within the hospitality, foodservice, Airflight, and cruise industries.

As of early 2025, HBay Water holds a market share of approximately 35% of the New Zealand supermarket channel, solidifying its position as a leading and trusted brand in the bottled water sector.

The rise of HBay Water is more than just a business success story — it is a testament to perseverance, innovation, and trust.